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Thank you for stopping by. We look forward to helping you with
your online marketing and branding. Our goal is to help
increase your client base, grow your business, and help you
rise above your competition.
Online Marketing is Required for Business Growth
Watch this Informative Video to Learn More about the Need for Online Marketing
This video provides a great snapshot of the online marketing reality. The future of your business depends on the way that you market your company, services, and products. Take action today and let us help you take the next steps to improve your online presence and get more clients.
The value of regular press releases is often undervalued. This tool can be a key element in developing your online brand, managing your reputation, and growing your business. Find out more about how easy we can make this!
The value of your online reputation is as important to your business growth as your personal reputation built through word of mouth and daily living. Let us help you polish your reputation until it shines.
5 Tips to Improve Your Online Marketing Efforts
(Read Time 2:15 minutes)
Online marketing is a crucial part of any business plan. The online marketplace has grown exponentially in the last ten years. It is a great place reach more customers and clients. Improved online marketing can increase your sales and help grow your business. Here are five tips to improve your internet marketing, increase your visibility, and boost your reputation!
1. Increase Your Online Visibility
When it comes to search engine optimization (SEO), content is still king. The best way to keep your site up to date for search engines is to publish high-quality web content on a schedule. In other words, keyword stuffing is out. Creating compelling content that people are eager to promote is in.
Your website ranking in search engine results pages (SERPs) is the way that most customers find your site. You can increase the your online content improve your chances of ranking well on SERPs. Press releases are a great way to increase content ranking. News media and reports have higher authority rankings than most other websites.
2. Optimize for Mobile Devices
According to a study by New Relic, users activate 1.3 million Android devices every day. Smartphones have an average of 41 apps installed. Mobile users check those apps on their phones an average of 150 times daily, or about every 6.5 minutes. Mobile marketing is now a “must-have” to achieve the greatest online marketing reach. Your website content must be visually appealing, easy to find, and look great across many devices. Building a responsive website that renders well on mobile devices removes the need to spend extra money on a separate mobile site.
3. Email Campaigns
Email is a great way to reach your customers and is inexpensive. Email helps keep your loyal customers informed and can help reach new audiences as well. Email marketing is a quick way to tell your consumer base about sales, events, and news. But it’s not as simple as you might think. The trick to email marketing is keeping emails out of the Spam folder. Focus on the words you put in your subject line to get their attention. Certain words may lead to your hard work not being sent to the trash.
4. Be Social
Social media has become one of the greatest advantages to online marketing. Use this to your advantage by putting your business on at least one of these platforms. This is another way to communicate with customers. It is a great way for your client base to share your business with their friends. These platforms offer an opportunity to interact with your customers because they can comment on your posts. Interaction keeps you in their mind for when they need your help again.
5. Measure Results
The best way to decide what works best for your small business is to test it out. You should measure and track your progress. Experiment with different topics and writers for your content. Send out different types of offers and reminders in your email efforts. Track the changes you have made so you can measure results. Find out what work best for your business.
Internet marketing can be challenging. Once you have the basics down for your business, you should see your online sales increase. Remember to stay on top of your content and test all your strategies before fully committing to one.