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Three SEO Predictions for 2017
Chris Munch, a leader in the SEO industry has provided the following predictions for SEO in 2017. The industry is forever changing and in 2017 there may be several important changes with Google and SEO.
- 1. Google will show fewer organic listings per page.
- 2. Google advertising it’s own products more
- 3. Google will hide more keyword data
1. Google will show fewer organic listings per page.
It currently shows 10 for many queries, but this could drop as low as 6. Why? Google has got better at answering queries and fewer people scroll down to bottom results. Expect the 3-pack local listings to get less exposure and possibly drop to 2 listings, as Google tries to shift local businesses to paid traffic.
This means it will be tougher to get on the front page, and local clients will want it even more as they realize the high cost & complexity of advertising on adwords.
2. Google advertising it’s own products more (and getting in trouble for it)
Outside of the internet you Google has it’s fingers in many devices. Android phones and watches, Chrome laptops, as well as a suite of online products. Google has been pushing it’s own properties and will continue to do so… for example showing primarily android phones when people search for cell phones.
And Google will get in trouble for this testing how far it can push it before fair trade rules get enforced, and Google will find itself butting heads with governments.
3. Google will hide more keyword data
Outside of the internet you Google has it’s fingers in many devices. Android phones and watches, Chrome laptops, as well as a suite of online products. Google has been pushing it’s own properties and will continue to do so… for example showing primarily android phones when people search for cell phones.
And Google will get in trouble for this testing how far it can push it before fair trade rules get enforced, and Google will find itself butting heads with governments.
